E-mail marketing for dummies - John Arnold

Send your message to the inboxes of the world Develop a winning strategy, build a quality e–mail list, and find success Done properly, e–mail marketing is highly effective. This book tells you how to use e–mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e–mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. Discover how to: Combine e–mail with other marketing media Comply with anti–spam laws Set reasonable objectives Brand your e–mails Build relationships with your customers Increase your open rate