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Empathetic marketing - Mark Ingwer

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Title
Empathetic marketing - how to satisfy the 6 core emotional needs of your customers
Author
Mark Ingwer
format
Hardback
Publisher
Palgrave Macmillan
Language
English
UK Publication Date
20120716

Description

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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