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Enchantment - Guy Kawasaki
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Title
Enchantment - the art of changing hearts, minds and actions
Enchantment - the art of changing hearts, minds and actions
Author
Guy Kawasaki
Guy Kawasaki
format
Paperback / softback
Paperback / softback
Publisher
Penguin Books Ltd
Penguin Books Ltd
Language
English
English
UK Publication Date
20110303
20110303
Description
Enchantment
n: 1) To charm, delight, enrapture
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.
The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
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