Enterprise content services - Greg Laugero

"The biggest misconception in technology management and delivery is that the technology creates the solution. In fact, the business strategy and approach create the solution and the technology is a tool to make that strategy come to life. This book addresses and provides a framework for overcoming this roadblock and will help companies maximize the return on their investments in information and content management."--Ron Markezich, General Manager, General Manager Finance and Administration IT, Microsoft CorporationIn many ways, content management is the Achilles heel of the IT practitioner. Organizations have spent billions on technology, but have neglected the necessary strategy for identifying, organizing, and accessing needed information. The result is not only disappointing returns on these investments, but a step backward. This step backward is "infosmog"--a haze of valuable information that cannot be used for effective action or informed decisions because it is disorganized or inaccessible. To avoid infosmog, businesses need to consider information management practices and policies as carefully as they consider their investment in technology.Written for executives, managers,;This book will teach you how to bring together your organization's people, processes, and technologies for effective content management. In addition, you will learn about the specific tools, techniques, strategies, and approaches for the implementation of an effective content services program.This book includes a useful guide for content managers. Focusing on vendors and products, it describes key features, strengths, and drawbacks of relevant companies, terms, and technologies. Real case studies illustrate the value of comprehensive content services and techniques for successful implementation. You will also learn practical advice on important topics such as:Developing a knowledge storyboard--a step-by-step guideTaking a content inventory by identifying documents, their owners, and their lifecyclesCreating an Enterprise content catalog with document metadata, subject language, and securityMeasuring ROI for content servicesAssembling and managing the content services teamUsing portal technology for sharing and manipulating knowledge 0201730162B03222002