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Epic content marketing - Joe Pulizzi
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Title
Epic content marketing
Epic content marketing
Author
Joe Pulizzi
Joe Pulizzi
format
Hardback
Hardback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20131001
20131001
Description
Reach more customers than ever with TARGETED CONTENT
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
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