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Essential guide to marketing planning - Marian Burk Wood
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Title
Essential guide to marketing planning
Essential guide to marketing planning
Author
Marian Burk Wood
Marian Burk Wood
format
Paperback
Paperback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20100603
20100603
Description
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
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