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Essentials of marketing research - Tony Proctor
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Title
Essentials of marketing research
Essentials of marketing research
Author
Tony Proctor
Tony Proctor
format
Paperback / softback
Paperback / softback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20050727
20050727
Description
Tony Proctor?s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.
Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
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