90 point quality check on tech, certified refurbished

Spread the cost, rated excellent on Trustpilot

error_outline Item out of stock

Essentials of services marketing - Jochen Wirtz

Oops!
Unfortunately it looks like someone took the last one.

No worries, we have many more interesting finds for you.

Browse similar

Why choose musicMagpie?

local_shipping FREE delivery on ALL orders
savings Cheaper than buying new
compost Better for the planet
loyalty Refer a friend, get 10% off

Title
Essentials of services marketing

Author
Jochen Wirtz

format
Paperback / softback

Publisher
Pearson Education

Language
English

UK Publication Date
20170509

Description

Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS) and an international fellow of the Service Research Center at Karlstad University, Sweden. Dr Wirtz holds a Ph.D. in services marketing from the London Business School and has worked in the field of services for over 25 years.

Professor Wirtz was the founding director of the dual degree UCLA-NUS Executive MBA Program (ranked globally #4 in the Financial Times 2015 EMBA rankings, and # 3 in the EIU 2015 rankings) from 2002 to 2014, an Associate Fellow at the Sad Business School, University of Oxford from 2008 to 2013, and a founding member of the NUS Teaching Academy (the NUS think-tank on education matters) from 2009 to 2015.

Professor Wirtz's research focuses on service marketing and has been published in over 200 academic articles, book chapters and industry reports. In recognition of his excellence in teaching and research, Professor Wirtz has received over 40 awards, including the prestigious Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally) and the top university-level Outstanding Educator Award at NUS.

The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.

After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J. Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.

Professor Lovelock's distinguished academic career included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held faculty appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at INSEAD in France and The University of Queensland in Australia.

Type
BOOK

Edition
3rd edition

Country of Publication
England

Number of Pages
670

Why buy with musicMagpie?

FREE 12 Month Warranty on Tech

Magpie Certified Refurbished Tech

FREE Delivery on ALL Orders

14 Day Money Back Guarantee

90 Point Refurbished Quality Check

If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.

Essentials of services marketing - Jochen Wirtz

Description

Why buy with musicMagpie?

Free 12 month warranty

14 day money back guarantee

Magpie Certified Refurbished

Free delivery on all orders