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Ethics and marketing - F. Harris
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Title
Ethics and marketing
Ethics and marketing
Author
F. Harris
F. Harris
format
Paperback / softback
Paperback / softback
Publisher
The Open University
The Open University
Language
English
English
UK Publication Date
20110607
20110607
Description
This book explores how the marketing concept has developed as a result of concerns about its ethics and considers marketing's responsibilities. A variety of ethical frameworks are considered before looking in more detail at a range of ethical issues in the theory and practice of marketing. This book also examines some of the tools that have been developed to help with ethical decision making in marketing.
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