Eureka! - Philippa Davies

What is it that sets great innovators and creators apart from the rest of us? Why is it that some of us are able to spark brilliant ideas and act on them, whereas for others those great flashes of inspiration peter out without ever coming to fruition? The answer lies in our unconscious minds.



Neuroscientists know that the unconscious is an invaluable source of inspiration and human achievement - yet very few of us are aware of how it works and how to gain access to it. Now, for the first time, this groundbreaking book gathers together science's most important findings to demonstrate exactly how our unconscious mind can help us to unleash creativity and drive our ideas into realisation. EUREKA! shows you how to make your very brightest ideas really happen.