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European business - Debra Johnson

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Title
European business
Author
Debra Johnson
format
Paperback
Publisher
Routledge
Language
English
UK Publication Date
19991125

Description

This book examines the major challenges facing European business in the formative years of the new millennium. It focuses on the links between the processes of regional integration and globalization, leading to a reappraisal of what enterprises and policy-makers need to do to secure the competitiveness of the European economy in the early years of the twenty first century. In addition to dealing with conventional EU policy areas such as EMU and competition policy, the book also covers important issues such as small and medium sized enterprises and the information society, which are often excluded from books on EU policy and business.

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