European retail banks - Andreas R. Dombret

Today s retail banks are facing a less rosy future than they might be expecting. Market players are challenged by increased competition, margin pressure and low to even negative profitability.
In order to cope with these challenges, retail banks will have to stop trying to be all things to all people. Excellence can only be achieved through focus
on a certain customer group, on a specific product, on a certain process, or on a particular value proposition. Successful future business models within the value chain can range from
Aldi–Banks
and
Delicatessen Banks
to
IT–Specialists or Rocket Scientists
. For each player, the transformation process will have to be a very conscious and active one. If companies avoid active decision making and try to let the market decide for them, they will find themselves falling through the cracks, doomed for failure.
The book shows how banks should position themselves for the European retail banking endgame, how to improve their profitability and how to obtain a sustainable competitive advantage to survive in the future.