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Everything you want - Jennifer Wood
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Title
Everything you want
Everything you want
Author
Jennifer Wood
Jennifer Wood
format
Paperback
Paperback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20030429
20030429
Description
Marketers tend to think they're one step ahead of consumers. This book proves they're miles behind, then shows them how to catch up. A well–argued and often irreverent expos of how marketing got us here and how it can help get us back." – DOUG KESSLER, Director, Velocity Marketing
"****ing useful" – JOHN BIRD, Co–founder and CEO, The Big Issue"
If they weren't creative, we wouldn't use them" – NICK RICHARDS, Associate Design Director, Fitch London
"Wood and Allan are quick, creative and commercial" TIM SEDDON, Land Securities Properties Ltd
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