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Exploring innovation - David Smith
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Title
Exploring innovation
Exploring innovation
Author
David Smith
David Smith
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20051216
20051216
Description
This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their working lives.
The book takes a seminar friendly approach, with chapters based around mini case studies and examples.
It is also research based which aids the student and promotes understanding.
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