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Exploring public relations - Ralph Tench
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Title
Exploring public relations - global strategic communication
Exploring public relations - global strategic communication
Author
Ralph Tench
Ralph Tench
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20170411
20170411
Description
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
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