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Exploring strategy - Gerry Johnson
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Title
Exploring strategy
Exploring strategy
Author
Gerry Johnson
Gerry Johnson
format
Multiple-item retail product
Multiple-item retail product
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20101215
20101215
Description
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn?t be without.
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