Exploring strategy - Gerry Johnson

This package contains Johnson & Scholes, Exploring Strategy, Text and Cases 10e and access to MyStrategyLab.

Important information for students:

You need both an access code and a course ID to access MyStrategyLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

• Understand clearly the keyconcepts and tools of strategic management


• Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship


• Learn from case studies on world-famous organisations such asApple, H&M, Ryanair and Manchester United FC

MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class.MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course.

Key features include:

• Video case studies - see real business figures explain how they put strategy into action in their everyday work


• Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts


• Interactive eText - take the text with you wherever you are

For students

• Self-Assessment.MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas.


• Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook.

For educators

• Powerful Homework and Test Manager- Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching.


• Comprehensive Gradebook Tracking- The online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades.

This package includes MyStrategyLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyStrategyLab.com.