Facebook marketing for dummies - John Haydon

Face it — your business, brand, or organization can benefit from Facebook marketing! Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that! Catch your customers — define your target market and learn more about your customers by having conversations with them Prepare your Page — discover what goes into a great business or organization Page and how to get started Get noticed — learn to create content that your fans can use, and keep it coming Build your base — engage your fans with contests, promotions, and webinars Measure your success — use Facebook Insights to learn more about your fans and analyze data with third–party tools Add ads — promote your business or cause with Facebook advertising and measure results Go Places — see how Facebook Places can promote a brick–and–mortar business Plug it in — use Facebook's social plug–ins to help your customers personalize your site and share it with their friends Open the book and find: What a Facebook marketing plan can do for you Apps you can add to your Page What psychographic variables are and how to use them How to build a content strategy The difference between liking a Page and liking content Ways to promote your business with Groups Tips on using Facebook ads Ten Facebook business etiquette tips Learn to: Create, administer, and customize your Page Build your fan base Integrate Facebook with other marketing plans and measure results Promote your Page using events, contests, and polls