Fans - Cornel Sandvoss

In Fans: The Mirror of Consumption
Cornel Sandvoss explores the social, cultural, and psychological premises and consequences of fan consumption. The scope of the book is impressive
he looks not just at the nature and development of whole fan cultures, but also focuses on the experience and identity of the individual fan. In addition, the book proposes a new perspective on fans and popular culture, arguing that the modern self is reflected and constituted through media consumption.

In developing his account, Sandvoss draws on theoretical ideas in an original yet accessible way, and uses a wide range of examples, from Star Trek to Madonna to football, to illustrate his argument. This makes
Fans: the mirror of consumption
an ideal text for upper–level undergraduate and postgraduate students studying fans, audiences and consumption in all areas of contemporary culture.

It is the book
s original contribution, combined with its student–friendly approach, that will make
Fans: The Mirror of Consumption
a
must read
text for students and scholars alike.