Fashion design - Kathryn McKelvey

Fashion design seems to be a glamorous mystery for which onlythe fortunate few have sufficient talent to succeed. In reality,commercially successful results can be achieved if the rightprocesses are followed in the early design process.

Fashion Design sets out basic principles and exercises inorder to make fashion design a logical process, providing aframework from which they can expand your skills steadily.

Fashion Design, 2nd Edition:

• Shows how the design process can be successfully applied tosatisfy market needs and trends
• Has a problem solving approach, with practical design projectsand portfolio exercises to encourage readers to develop theirinnovation, experimentation and versatility
• Pays special attention to computer-aided design (CAD) andemployment opportunities, including an overview of what is involvedin studying and becoming a designer in the contemporary fashionindustry.