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Festival and special event management - Johnny Allen
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Title
Festival and special event management
Festival and special event management
Author
Johnny Allen
Johnny Allen
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20050126
20050126
Description
Festival and Special Even Management, Third Edition
expands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.
expands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.
New to the third edition
A new chapter on event tourism
A new chapter on the project management of events
Even profiles throughout the text and endofchapter case studies that highlight events and their associated issues.
Substantial revision of the chapters Strategic marketing of events and sponsorship of events
More discussion of the importance of festivals and events to regional centres.
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