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Financial Times guide to marketing - Tim Ambler
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Title
Financial Times guide to marketing - an A-Z of tools, terms & techniques
Financial Times guide to marketing - an A-Z of tools, terms & techniques
Author
Tim Ambler
Tim Ambler
format
Paperback / softback
Paperback / softback
Publisher
Financial Times Press
Financial Times Press
Language
English
English
UK Publication Date
19951219
19951219
Description
"Masterful and pithy." - Winston Fletcher, Chairman of the Advertising Association
"Enjoyable and dangerously candid." - Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School
The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge.
Tim Ambler teaches Global Marketing at London Business School
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