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FMCG selling - Leo Gough
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Title
FMCG selling
FMCG selling
Author
Leo Gough
Leo Gough
format
Paperback
Paperback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20030226
20030226
Description
- Fast–track route to mastering the sophisticated and highly competitive world of FMCG selling
- Covers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues
- Case material from Proctor & Gamble, Coca–Cola and Pepsi, and Wal–Mart and Red Bull
- Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan, and a section of FAQs
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