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Focus - Heidi Grant Halvorson
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Title
Focus - Use Different Ways of Seeing the World for Success and Influence
Focus - Use Different Ways of Seeing the World for Success and Influence
Author
Heidi Grant Halvorson
Heidi Grant Halvorson
format
Paperback / softback
Paperback / softback
Publisher
Penguin Publishing Group
Penguin Publishing Group
Language
English
English
UK Publication Date
20140128
20140128
Description
"A must-read for anyone who wants to understand why they behave as they do." -Art Markman, Ph.D., author of Smart Thinking
Do you play to win? Or do you play not to lose?
As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University's Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we've got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations-from selling products to managing employees to raising children to getting a second date-Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
Do you play to win? Or do you play not to lose?
As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University's Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we've got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations-from selling products to managing employees to raising children to getting a second date-Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
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