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Focus groups - Richard A. Krueger
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Title
Focus groups - a practical guide for applied research
Focus groups - a practical guide for applied research
Author
Richard A. Krueger
Richard A. Krueger
format
Paperback / softback
Paperback / softback
Publisher
SAGE Publications
SAGE Publications
Language
English
English
UK Publication Date
20000609
20000609
Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit - British Journal of Education Technology
The Third Edition of the `standard for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
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