Fodor's essential New Zealand

COMPETITIVE ADVANTAGE:

• 
  Fodor's new edition will be published soon after international travel
  recommences to New Zealand in 2022, making it among the first
  post-pandemic travel guides to the destination.
  


• 
  The COVID-19 pandemic in 2020 and 2021 caused a steep drop-off in
  tourism to many destinations (New Zealand has effectively cancelled all
  international travel there for most of 2020 and 2021), but surveys have
  shown an ongoing interest in international travel once it becomes safe
  again. The number of Americans traveling overseas is expected to
  increase in mid-2021, once vaccinations have been administered to a
  wide variety of people.
  

TOURISM TRENDS:

• 
  New Zealand cautiously began allowing travelers from Australia in April
  2021, but the country opened up tourism to domestic travelers in the
  fall of 2020.
  


• 
  Even as international tourism was closed, the country has maintained a
  strong digital presence to maintain interest in the destination for
  international travelers
  


• 
  The number of American visitors to New Zealand was on the rise through
  2019, and that interest is expected to return once international travel
  recommences in full
  

FULLY REDESIGNED!

• 
  New front cover
  has eye-catching full-bleed images with key selling points on the front
  


• 
  New back cover
  is fully-redesigned
  


• 
  "Best of" Lists
  will visually engage the reader and provide an overview of the entire
  destination (best things to eat, see, do, drink, as well as what to
  read and watch before going)
  


• 
  Visually focused with more color and images
  including more full and half-page images throughout and color-coded
  category icons
  


• 
  Other useful features
  including Great Itineraries, What to Eat and Drink, What to Buy,
  Calendar of Events
  


• 
  "Travel Smart"
  (logistical planning tips section) now at the front of the book and
  redesigned to be more infographic in feel
  


• 
  Stronger Voice and Opinions
  give all Fodor's guides more personality. Books are more friendly and
  conversational in tone, going beyond informational to being
  inspirational
  

CURATED AND RELEVANT:

• 
  Focused coverage
  on only the best places so travelers can make the most out of their
  limited time.
  


• 
  Carefully vetted recommendations
  for all types of establishments and price points.
  

CONCISE:

• 
  Shortened reviews
  presented with brevity and focus.
  

Please see additional key selling points in the book main description