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Foundation marketing - Liz Hill
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Title
Foundation marketing
Foundation marketing
Author
Liz Hill
Liz Hill
format
Paperback
Paperback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20030814
20030814
Description
Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.
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