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Foundations of international marketing - Steve Johnston

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Title
Foundations of international marketing
Author
Steve Johnston
format
Paperback / softback
Publisher
Cengage Learning
Language
English
UK Publication Date
19980711

Description

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

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