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Franchise organizations - Jeffrey L. Bradach
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Title
Franchise organizations
Franchise organizations
Author
Jeffrey L. Bradach
Jeffrey L. Bradach
format
Hardback
Hardback
Publisher
Harvard Business Review Press
Harvard Business Review Press
Language
English
English
UK Publication Date
19980101
19980101
Description
The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.
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