Franchising on a shoestring - Daphne Clifton

The Business on a Shoestring series helps small business ownersgrow their business imaginatively, effectively and without spending afortune. Aimed at entrepreneurs with plenty of vision and commitmentbut not a lot of cash, each book is packed with ideas that really work,real-life examples, step-by-step advice and sources of furtherinformation.

Franchising is a popular option for many people who want torun their own businesses. It's a way of benefiting from the brandingand reputation of an established enterprise and striking out on yourown at the same time.

This book helps you to build a successful franchise, covering issuessuch as: working out if franchising would suit you (and your business);understanding the pros and cons; keeping an eye on the costs; finding apotential franchise; understanding the importance of the franchiseagreement; and knowing what to do if things go wrong.