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From Altoids to Zima - Evan Morris
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Title
From Altoids to Zima - the surprising stories behind 125 brand names
From Altoids to Zima - the surprising stories behind 125 brand names
Author
Evan Morris
Evan Morris
Publisher
Simon & Schuster
Simon & Schuster
Language
English
English
UK Publication Date
20041115
20041115
Description
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.
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