Frommer's London day by day - Donald Strachan

Frommer's has amassed a loyal following of millions who have successfully used its guides for more than 60 years. Arthur and Pauline Frommer are a publicity-making machine.
Between writing syndicated newspaper columns, blogs, weekly radio shows and constant public appearances, Arthur writes introductions to many of the guides, while Pauline oversees the line as Editorial Director and author of the two best-selling guides to New York City. Frommer's authors are noted journalists, known for providing high-quality research and reliable, yet opinionated colorful reviews. Most of the authors live in the area they cover to ensure that the books lead travelers on the most authentic journeys possible. Because they are "embedded" in these locations, they also are able to turn up money-saving advice, for travel in all price ranges that many other guidebook series miss.
Reviews include websites,closest public transportation, hours and exact pricing Most books feature a detachable map All new Frommer guidebooks are set in 10 pt. type, larger than most other guides Frommers.com is consistently named one of the top 10 travel sites and has over 14 million page views monthly.
The guides are featured and link to key retailers and IndieBound for fulfillment.