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Fundamentals of strategy - Gerry Johnson
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Title
Fundamentals of strategy
Fundamentals of strategy
Author
Gerry Johnson
Gerry Johnson
format
Paperback / softback
Paperback / softback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20141117
20141117
Description
One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
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