Fundraising - Michael Norton

This one-stop practical guide will show you how to raise the money you need, whatever your good cause. To make your progress easier, it comes in a handy two-colour format with expert tips and advice throughout.

Many people are drawn to the idea of raising money for a really worthwhile purpose. With the money raised, a need will be met, a problem solved or the wider world somehow made better. Everyone can succeed in fundraising. Once you have learned the basics, it is experience which counts the most.

Need to Know? Fundraising covers the following:

Getting started: to help you understand fundraising basics.
What you will need to support your fundraising efforts: annual reports, leaflets, a website and publicity.
How much you actually need: it's all about budgeting.
Asking individuals: the many ways in which individuals can support you.
Raising money through fundraising activities
Getting support in kind
Getting support from funding bodies: trusts, companies, government, Europe and the Lottery.
Putting it all together: having a fundraising strategy, and using your time effectively, writing better applications.
Sources of information and advice