Gender and popular culture - Katie Milestone

This book examines the role of popular culture in the construction of
gendered identities in contemporary society. It draws on a wide range of
popular cultural forms - including popular music, newspapers and
television - to illustrate how femininity and masculinity are produced,
represented and consumed.

The authors blend primary and
secondary research to offer the reader a balanced yet novel overview of
the area. Students are introduced to key theories and concepts in the
fields of gender studies and popular culture, which are made accessible
and interesting through their application to topical examples such as
DJs, binge drinking and computer games.

The book is structured into three clear, user-friendly sections:

1.
Production, gender and popular culture: An investigation of who
produces popular culture, why gendered patterns occur, and how they
impact on content.

2. Representation, gender and popular culture:
An examination of how men and women are represented in contemporary
popular culture, and how notions of (in)appropriate femininity and
masculinity are constructed.

3. Consumption, gender and popular
culture: An exploration of who consumes what in popular culture, how
gendered consumption relates to space, and what the effects of consuming
representations of gender are.

Gender and Popular Culture will be essential reading for students and scholars of media and cultural studies at all levels.