GIS for business and service planning - Paul Longley

This text explores the practical use of GIS in business and service planning. It considers the ways in which GIS may be customized to meet specific user requirements and thus develop demographic analysis to tackle the management and applied research challenges of the 1990s.;The book introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practice. It covers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databases. The book also discusses the relative merits of customized versus proprietary solutions to business application databases.;This text examines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developments. Finally, it critically assesses GIS in the market place and evaluates different GIS strategies.