Global business strategy - Robin John

This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth.
It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.