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Global innovation management - J. Christopher Westland
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Title
Global innovation management - a strategic approach
Global innovation management - a strategic approach
Author
J. Christopher Westland
J. Christopher Westland
format
Paperback / softback
Paperback / softback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20080327
20080327
Description
Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding,motivating and managingcreative people, and offers methods for composing business models and competitive strategies to maximize return.
It is unique in its provision of tools for raising capital for innovation and calculatingfinancial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management,technological innovation or specialist engineering management courses.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/westland/index.asp
It is unique in its provision of tools for raising capital for innovation and calculatingfinancial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management,technological innovation or specialist engineering management courses.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/westland/index.asp
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