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Global marketing - Svend Hollensen
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Title
Global marketing
Global marketing
Author
Svend Hollensen
Svend Hollensen
format
Paperback
Paperback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
20100708
20100708
Description
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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