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Global marketing - Warren Keegan
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Title
Global marketing
Global marketing
Author
Warren Keegan
Warren Keegan
format
Paperback
Paperback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20120329
20120329
Description
For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketingstrives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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