Going social - Jeremy Goldman

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others-and shows readers how to:

Formulate a social strategy

Pinpoint their audience and where they "live" online

Give their brand a unique voice and personality

Get good at listening

Create relevant, engaging content

Identify and reward influencers

Build strong bonds with bloggers

Become truly customer-centric

Avoid pitfalls when possible-and respond to negative feedback when a misstep is made

Cultivate brand spokespeople

Use targeting to engage more effectively

Turn employees into social marketers

Engage with ROI in mind

The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.