Golden legacy - Leonard S. Marcus

Back in print, the fascinating history of Little Golden Books, in
celebration of their 75th anniversary in 2017! With a Foreword by Eric
Carle.

Eminent children's historian Leonard Marcus' Golden Legacy chronicles the fascinating story of the creation, marketing, and
worldwide impact of Little Golden Books, the most popular children's
books of all time. Launched during the dark days of WWII, Golden Books
such as The Poky Little Puppy were an instant sensation.
Hallmarked by their superlative quality yet affordable to nearly all,
they changed the cultural landscape and mirrored our changing postwar culture: the powerful influence of television, the
post-Sputnik renaissance in American science education, and the
birth of the civil rights movement. Lavishly illustrated with the iconic
Golden Book covers and colorful artwork generations of children
have pored over, Golden Legacy is a compelling tale of
mavericks, innovators, and renowned authors and illustrators. . . a
stirring celebration of the humble books in which we scrawled our names,
with the cardboard cover and the shiny gold-foil spine.