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Go logo! - Mac Cato
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Title
Go logo! - a handbook to the art of global branding : 12 keys to creating successful global brands
Go logo! - a handbook to the art of global branding : 12 keys to creating successful global brands
Author
Mac Cato
Mac Cato
format
Hardback
Hardback
Publisher
Rockport Publishers
Rockport Publishers
Language
English
English
UK Publication Date
20100301
20100301
Description
Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding - and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants.
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