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Go luck yourself - Andy Nairn
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Title
Go luck yourself - 40 ways to stack the odds in your brand's favour
Go luck yourself - 40 ways to stack the odds in your brand's favour
Author
Andy Nairn
Andy Nairn
format
Paperback / softback
Paperback / softback
Publisher
Harriman House
Harriman House
Language
English
English
UK Publication Date
20210608
20210608
Description
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure.In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.Now Go Luck Yourself
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