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Gonzo marketing - Christopher Locke
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Title
Gonzo marketing - winning through worst practices
Gonzo marketing - winning through worst practices
Author
Christopher Locke
Christopher Locke
format
Hardback
Hardback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20011030
20011030
Description
PRAISE FOR
GONZO MARKETING
"Pink Floyd meets business: over–the–top, infuriating, provocative, entertaining and always stimulating." – Charles Leadbeater, author of Living on Thin Air
"Chris Locke maps out better than anyone else the profound changes requiring us to shift to a very different marketing model. The grand irony is that marketing has disconnected businesses from their markets. Gonzo Marketing seeks to reconnect them through conversations, stories, and people. Locke's passion and insight make this book a delight to read. It is essential reading for anyone in business who wants to thrive in markets where customers increasingly call the shots." – John Hagel III, Chief Strategy Officer, 12 Entrepreneuring, Inc., and co–author of Net Gain and Net Worth
"Chris Locke is the Internet real thing. He may be the only Internet real thing. If we had paid attention to Chris Locke in the beginning of the Internet age, maybe the internet age wouldn't be in the bad shape it's in today. But it's not too late to listen to him!" – Michael Wolff, author of Burn Rate
"Get ready to be provoked, infuriated and stimulated. You'll be the wiser for it." – Don Tapscott, co–author of Digital Capital, and co–founder of Digital 4Sight
GONZO MARKETING
"Pink Floyd meets business: over–the–top, infuriating, provocative, entertaining and always stimulating." – Charles Leadbeater, author of Living on Thin Air
"Chris Locke maps out better than anyone else the profound changes requiring us to shift to a very different marketing model. The grand irony is that marketing has disconnected businesses from their markets. Gonzo Marketing seeks to reconnect them through conversations, stories, and people. Locke's passion and insight make this book a delight to read. It is essential reading for anyone in business who wants to thrive in markets where customers increasingly call the shots." – John Hagel III, Chief Strategy Officer, 12 Entrepreneuring, Inc., and co–author of Net Gain and Net Worth
"Chris Locke is the Internet real thing. He may be the only Internet real thing. If we had paid attention to Chris Locke in the beginning of the Internet age, maybe the internet age wouldn't be in the bad shape it's in today. But it's not too late to listen to him!" – Michael Wolff, author of Burn Rate
"Get ready to be provoked, infuriated and stimulated. You'll be the wiser for it." – Don Tapscott, co–author of Digital Capital, and co–founder of Digital 4Sight
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