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Good is the new cool - Afdhel Aziz
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Title
Good is the new cool - market like you give a damn
Good is the new cool - market like you give a damn
Author
Afdhel Aziz
Afdhel Aziz
format
Hardback
Hardback
Publisher
Regan Arts
Regan Arts
Language
English
English
UK Publication Date
20161027
20161027
Description
Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
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