Google AdSense for dummies - Jerri L. Ledford

Here's how to earn money from your Web site without selling a thing! If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek–speak and shows you what AdSense is, how to make your site Google–friendly, how to use AdSense for Search or Content, and more. Fine–tune your Web site — beef up your content for Google's approval as well as to boost effectiveness Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair Discover other types of AdSense — use AdSense with video, mobile, and RSS Learn to love units — add video units to your site, design mobile ad units, and understand referral units Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos Use some sense — track your results using AdSense reports and Google Analytics Open the book and find: Answers to FAQs about AdSense Tips for building a content–rich Web site How search engine optimization can boost AdSense income What to do about competitors' ads Secrets for designing ads with appeal How to set up AdSense for mobile and RSS feeds How the AdSense referral program works What server logs and channels can tell you