Google AdWords for dummies - Howie Jacobson

Boost your bottom line with your $25 Google AdWords credit — see inside Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign! See what's new — explore the changes in the AdWords interface, new free tools, and enhanced third–party tools Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site Economize — use conversion tracking to keep your costs low What's best — benefit from best practices in split testing, opt–in landing page structure, and ad group structure Discover what works — learn from case studies where readers of the first edition share their experience and techniques they've used Open the book and find: How to turn clicks into cash Secrets for writing ads that attract clicks How you control what your campaign costs Why you want to discourage some people from clicking Tips for choosing keywords that work How Google Analytics can help you increase sales Ways to identify your market Your Google AdWords gift card worth $25! Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords