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Great business letters in a week - Graham Willcocks
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Title
Great business letters in a week
Great business letters in a week
Author
Graham Willcocks
Graham Willcocks
format
Paperback / softback
Paperback / softback
Publisher
Hodder & Stoughton
Hodder & Stoughton
Language
English
English
UK Publication Date
20020731
20020731
Description
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at:
Starting, structuring and ending letters
Direct mail- avoiding the common pitfalls
Service letters- making them warm and approachable
Information letters- making them clear
Difficult to write letters- making them easier
This book has been fully revised and brought up-to-date for the 2002 series relaunch
Starting, structuring and ending letters
Direct mail- avoiding the common pitfalls
Service letters- making them warm and approachable
Information letters- making them clear
Difficult to write letters- making them easier
This book has been fully revised and brought up-to-date for the 2002 series relaunch
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