Green business practices for dummies - Lisa Swallow

The only resource with specific,handson guidance for greening your business

Want to take advantage of profitenhancing opportunities while minimizing negative environmental and social impact? This practical guide shows you how to implement green business practices and gain competitive advantage through reduced costs, product and process innovation, increased productivity, and more. Youll cultivate an ecominded workforce and manage environmental opportunities and threats at every level of your organization.

• Develop your sustainability plan
  establish your goals, choose key performance indicators, and share your plan with stakeholders




• Embark on your green journey
  get started by altering daily office practices, reevaluating products and processes, and adapting your physical facilities




• Get internal and external stakeholders involved
  stimulate buyin from employees, develop community relationships, and collaborate with nonprofits




• Assess and measure your progress
  identify greening standards to meet, accumulate data, and design and distribute a sustainability report to inform stakeholders of your progress




• Learn by example
  discover how numerous green corporate visionaries met their sustainable business goals




• Reap the benefits of going green
  improve employee morale, increase stakeholder engagement, stand out in the marketplace, and reduce your ecofootprint

Open the book and find:

• Explanations about why sustainability is a profitable business model




• Common frameworks that guide most sustainability efforts




• Ways to create an ecoconscious work environment




• Guidance on working with regulatory pressures and policymakers




• Ways to link community support with your corporate message




• Success stories of green businesses, small and large




• Checklists, frameworks, and action items to transform your organization